Source: Aiyyaa
A man in a crowd starts off smiling at a woman, but as the high-pitched, wailing singing intensifies, he becomes visibly distressed, clutching his head and ears, trying to block out the noise while surrounded by others who are also crying.
This video is used to express extreme annoyance or physical pain caused by someone else's loud singing, unbearable music, or an irritating conversation that makes you want to block out the world.
What makes "Aa... aa... aa... aa... aa..." from Aiyyaa stick is that the expression and timing are doing more work than the words alone. Stripped from its original narrative, it became a versatile reaction meme that people use whenever they need to convey heartbreak and dramatic sadness faster than typing allows.
